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Meanwhile, Zuzana Buckingham, head of strategic planning for the Davidoff cigarette brand at Imperial Tobacco Limited, insisted that four primary factors have to converge to assist a cigarette brand in being perceived as luxury: superior quality, desirability, heritage, and relevance to the end consumer
Details: Offering the least nicotine content in Parliament's range, these ultra-light cigarettes provide a very mild taste
They also dont get caught in the back under your heel when wearing slides
16, 17 Therefore, removal of descriptor terms but not the associated colors may be insufficient in eliminating misperceptions about the risks from smoking communicated to smokers through packaging
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